Guides
Dental visibility guides
Straightforward answers to the questions practice owners and managers ask about being found by patients.
The short answer
These guides are written for UK private and mixed-private practices. They explain how patients find a dentist, why a practice can be invisible despite doing excellent work, and what is worth doing first — without invented statistics or promises about rankings.
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Why is my dental practice not showing on Google?
The real reasons a UK dental practice does not appear on Google — unverified or suspended profiles, duplicates, wrong categories, mismatched details, thin website signals — and how to work out which applies to you.
How to get more private dental patients
A practical guide for UK practices on attracting more private patients: understanding where enquiries come from, fixing the leaks, and building visibility around the treatments you want more of.
How to get your dental practice recommended by ChatGPT
What is known about how AI assistants choose which dental practices to mention, what practices can realistically do about it, and which promises to be sceptical of.
How much does dental SEO cost in the UK?
What UK dental practices actually pay for SEO, how pricing models differ, what should be included, and how to work out whether a quote represents value for your practice.
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Dental SEO for UK private practices
How patients search and what decides which practices they see.
Google Maps for dentists
Profiles, categories, reviews and proximity, explained.
AI search for dentists
What is known about being mentioned by AI assistants.
Treatment visibility
Implants, aligners, bonding and emergency care.